Quotes for the week ending 15 Feb 2009

“To the young people of China, please learn a lesson from this…”

Michael Phelps, in a another apology, this time to Chinese fans on a video call.

“Mass for us is a business that doesn’t work.”

Tom Ascheim, Newsweek‘s chief executive, on the redesign of the magazine that will focus on a narrow segment.

“Amazon’s new Kindle e-book reader gets slimmer”

Amazon.com’s release of a slimmer version of its Kindle electronic reading device for $359

“I watched Nadya’s publicist on Dr. Phil the other night, and was ashamed for our profession.”

Linda VandeVrede, on ValleyPRBlog.com, commenting on a post about PR becoming tainted by ‘publicists.’

“The worst thing about the Suleman story is the way the freak-hungry media has rewarded her delinquency every step of the way.”

Tina Brown, writing for The Daily Beast, about the media’s swooning over Nadya Suleman and the cctuplets story

“Possibly in his law office, his feet on a cluttered desk, …his clothes a bit too small to fit his uncommon frame — maybe wondering if somebody might call him up and ask him to be commerce secretary.”

Barack Obama, using Abraham Lincoln’s birthday as a way of making light about how yet another nominee, Judd Greg, for the commerce secretary post withdrew from the post.

“It is like sitting there watching my house ransacked by a gang of thugs.”

Arnold Kling of the Cato Institute, one of those making symbolic but noisy objections to the new stimulus package that was approved by the Senate and the House this week.

“Reporters, bloggers, and the general public are being denied an opportunity to review one of the most important pieces of legislation sent through Congress in a long time.”

The Sunlight Foundation’s Paul Blumenthal, on the dangerous practice of ‘hiding’ the stimulus bill from the public and slamming it through.

“It could have been a computer failure or a human error.”

Russian space expert, Igor Lisov, on the collision of a Russian and US satellite, that raised the questions about the need for some type of international air traffic control with so much of space junk.

“Yesterday I testified before the Senate Budget Committee…”

Douglas Elmendor, Director of the government’s Congresional Budget Office, in a blog post about controlling health care costs. His no-frills blog is one of the many social media initiatives taken by the Federal government.

Buzz ideas re-ignited

If you had been following the spike in attention given to the concept of buzz about five years back, you may have come across the name Emanuel Rosen. He came out with an amazing book, The Anatomy of Buzz that peeled back the layers of buzz –the nodes, connectors, clusters and triggers– that propels something into popularity.

So it came as a great surprise when I received an email from Rosen a few days back asking me if I was interested in reading his updated book. How did he find me, or know I was a big promoter of the book? Apparently I had referred to it in an article at that time –a Google search solved the mystery.

Before I sent him my address I called him –to make sure I was not responding to some phishing scam!– and he gave me the background to why the book needed to be ‘revisited’ (rather than updated). Two seconds into the conversation it struck me. This was before the iPhone, before YouTube, before a lot of things that have inbuilt wiring for buzz. We almost take buzz for granted. Buzzworthiness is almost a hidden design feature. No wonder this concept needed to be looked at once again.

More about the book, in a  few days.

Big guns atweeting – what could we learn from them?

What does the Dalai Lama‘s office, Number 10 Downing Street, and the new Governor of Arizona have in common?

They’ve all taken to Twitter, lately.

You can tell the groundswell has moved up into the corporate office. Says the Dalai Lama’s office (which counts iJustine as one of the person it is following (?): “His Holiness thought it was prudent to make his office open and assessable to a more youth and technologically advancing audience.”

By now, you’ve probably come across a dozen uses of Twitter. I’m in a group at Arizona State University where more staff members than you would imagine have been tweeting.

We may all have different uses for this uncanny upstart of a micro-blogging tool that has suddenly made a come back –since it came into being in 2007. But the best one I came across this week was from Jason Calcanis, founder of Mahalo. “if I want to leak something to the press, I can do it by just saying ‘what do you think about this…?’ and if it’s notable, it will be on 10 blogs in a day.”

Calcanis, if you have been following him even outside of Twitter, is a self-proclaimed PR machine. Maybe we could pull the different strands together and learn a few good ideas from all of them.

If anyone cares to contribute to this thread, I’ll follow up with a Lessons Learned post that includes your comments. Thanks!


Twitterhawk could kill golden goose

If you like Twitter (and wonder why it was not overrun by spammers) prepare for this killjoy. I was alerted to it by an IABC colleague –through what else? Twitter– of a tool that could kill the golden goose.

This crappy service, Twitterhawk is a way to turn it into a marketing machine. One look at what it promises and I can see the end times.  The company is brash enough to say that “We have many measures in place to reduce the liklihood (sic) of your posts being seen as SPAM, but instead look much more natural and real.”

Meaning: we can help you smile, and be a devil.

I can’t wait to see what the Amway / Quixstar types might do once they take hold of this! (Don’t kid yourself, they a lready use social media –chec this!) I don’t think it is the only robotic service out there, but if Twitter does not officially respond to this, we know where micro-blogging is gonna end up.

Quotes for the week ending 7 February, 2009

“If people have ideas about how better to use these tools, please let me know…”

Secretary of State, Hillary Clinton at a town hall meeting with state employees on the need to use new technologies to communicate with people across the world.

“Dear Orlando Hilton: Your coffee is tasty, but $4.50 4 a bottle of water?”

Tweet from IABC’s Leadership Institute event in Florida, an event covered by many IABC tweeps.

“We have many measures in place to reduce the likelihood of your posts being seen as SPAM, but instead look much more natural and real.”

The latest attempt to automate twitter, and let marketers target people with ‘pre-defined messages’ to followers. If it smells like SPAM….

“Reckless”.

Britain’s Tory party, opposing the government’s use of Big Brother-type use of millions of closed circuit cameras and a DNA database for surveillance.

“I engaged in behaviour which was regrettable and demonstrated bad judgment.”

Olympic gold medalist, Michael Phelps, apologizing after a British newspaper published a picture of him smoking marijuana.

“It says it’s sunny in Arizona!”

Child in video for GE about the ‘smart grid’ that has a companion web site with some clever animation about alternative energy.

“From icy Davos to snowy London. No10 admin is gazing at a foot of the stuff outside his apartment window. Thank heavens for remote working!”

Tweet by Number 10, Downing Street, suggesting Gordon may have been telecommuting, too while London froze.

“Obama summoned a conga line of Anderson, Katie, Brian, Chris and Charlie…”

Syndicated columnist Maureen Dowd on President Obama’s use of the media to get past the Tom Daschle faux pas

“bad script, lame sets, and horrific acting.”

Blabbermouth‘s Jeff Goodman on the success of GoDaddy Super Bowl ads that use misogyny and a risqué script to drive viewers to the ‘store.’

Tracking the first 100 days – everyone wants to do it!

The first 100 days is now a yardstick of performance, especially so for the new Obama administration. Of course the media is following it diligently.

Yesterday colleges turned up the heat, to communicate the complexity of what the world is up against with global warming and climate change, and what the president needs to do in his first 100 days.  ASU participated as well in the national teach-in.  (The webcast is here)

Butothers are using social media to record and comment on –even crowd-source– the first 100 days. Here are a few:

ObamaCTO: Tehcnolgy folks keeping tabs on Mr. Obama

WhiteHouse2 – an alternative ‘house’ run by citizens!

First100Days Blog – you’ll never gues who’s blogging the first 100 days! Anderson Cooper? guess again! The GOP? Nah! It’s the State Department.

The risk of blogging will only increase

Journalists-turned-bloggers know the risks involved, because they understand the laws of libel and defamation. But there is a wide range of risks involved when it comes to political blogs –from simply getting beaten up, to being on a black list, to a frivolous lawsuit.

I came across two this week — a week that has seen live blogging from the congressional hearings of Bernie Madoff–  that speaks to this risky business.

Last year, we saw a spate of attacks on bloggers aross the world. Iran, China, and whenever one group finds itself under the scrutiny of bloggers. What’s next? Lawsuits filed against Twitter users? Going after people filing video iReports?

Those who cannot easily threaten and muzzle traditional media suddenly find it much easier to bully someone –usually it is an individual, not a syndicated blog — engaged in social media . The laws will have to adapt fast as the lines between old and new media blur.

When life gives you furlough…

As some of you in Arizona may have heard, last week ASU announced it is implementing a ‘furlough‘ for all staff. It was a proactive step taken while the legislature decided how it wanted to mangle education in Arizona. I could go on with a long rant about this, but there are other venues for that.

Many have asked what’s a furlough. Here is one explanation.

What’s next? There are many ways I could use my 12-day furlough, but considering that there are people out there who don’t even have job openings to apply for, I have an idea.

Job Camp. If anyone cares to join me, I plan to run a job search workshop. It would be based on my interest in the ‘social media resume‘ and include new thinking on areas such as:

  • How to reach hiring managers
  • What recruiters are looking for
  • What are the best ways to connect with them.

It would also cover some basics on:

  • Writing a strong resume / Designing a resume
  • Embedding it with social media elements.
  • Targeting your job search with your resume

Details will follow.

A few communicators I know have volunteered their time. If you like to help out, I’d really like to hear from you. Leave a message here, reach me via LinkedIn, or send me a tweet.

Thanks!

Phoenix media’s warm glow. It must be the sun!

For every three bad news stories you hear about traditional media, there  is one good news story.

Guess what, I have three!

Cenpho TV – CenPho, which stands for Central Phoenix (at Cenpho.tv) is a media site that features video stories about events in downtown Phoenix. Featuring Dave Brookhouser and Jacqui Johnson, they are carving out a media format that has not been tried this way with so much social media elements.  Traditionally cities and entertainment venues go only so far in publishing their fare, with eNewsletters etc.  CenPho uses  Twitter, posts videos to YouTube etc.

Tech News Arizona – an online news portal, TechNewsArizona focuses on another niche that is often covered badly here in a state. Ariziaona likes to think of itself as a technology business haven, so this is an admirable attempt by my friend Ty Young to fill the slot. This slot –science and technology– they believe could be the engine of the our future.

Arizona Guardian. This is a business idea begun by former staffers of the Tribune. It’s at ArizonaGuardian.com. As my friend and co-blogger Len Gutman describes it, it covers politics and the Capitol from all sides — “Right, left and no holds barred.” By the way, it’s also got a great blog!

Miller’s hundred-dollar a second joke could payoff

Miller High Life ad that will air today tries to gain some edge by taking a whack at the absurd cost of the Superbowl ad.

What a *great* way to spend a client’s money by coming up with a storyboard that questions the logic of the ad! I get the feeling that it’s not the ad that will get traction, but the several “one-second ad” cuts that apparently got left behind on the editing floor a.k.a. Mahalo, YouTube etc! Watch them here.

Watch all the other commercials here!