Big guns atweeting – what could we learn from them?

What does the Dalai Lama‘s office, Number 10 Downing Street, and the new Governor of Arizona have in common?

They’ve all taken to Twitter, lately.

You can tell the groundswell has moved up into the corporate office. Says the Dalai Lama’s office (which counts iJustine as one of the person it is following (?): “His Holiness thought it was prudent to make his office open and assessable to a more youth and technologically advancing audience.”

By now, you’ve probably come across a dozen uses of Twitter. I’m in a group at Arizona State University where more staff members than you would imagine have been tweeting.

We may all have different uses for this uncanny upstart of a micro-blogging tool that has suddenly made a come back –since it came into being in 2007. But the best one I came across this week was from Jason Calcanis, founder of Mahalo. “if I want to leak something to the press, I can do it by just saying ‘what do you think about this…?’ and if it’s notable, it will be on 10 blogs in a day.”

Calcanis, if you have been following him even outside of Twitter, is a self-proclaimed PR machine. Maybe we could pull the different strands together and learn a few good ideas from all of them.

If anyone cares to contribute to this thread, I’ll follow up with a Lessons Learned post that includes your comments. Thanks!

One thought on “Big guns atweeting – what could we learn from them?

  1. Twitter appears to be the next big social networking thing and everyone is jumping on board. I’ve been using it for a while now and I definitely see a lot of value for business and government affairs. Some of the benefits I’ve reaped:

    1. Business networking: great tool to break the ice.
    2. Sharing information: relevant links and stories to your field
    3. Mindshare: the tweeting community can be a great place to solicit feedback, ideas etc.

    Certainly there are more benefits but these are certainly some of them.



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