Miller High Life ad that will air today tries to gain some edge by taking a whack at the absurd cost of the Superbowl ad.
What a *great* way to spend a client’s money by coming up with a storyboard that questions the logic of the ad! I get the feeling that it’s not the ad that will get traction, but the several “one-second ad” cuts that apparently got left behind on the editing floor a.k.a. Mahalo, YouTube etc! Watch them here.
Watch all the other commercials here!
hoipolloireport.com 
It was a great ad – they’d set the joke up with all the other “high life” ads throughout the year. You knew the guy, the brand and the message. It perfectly captured the Miller brand in 1/30th the time/cost, while highlighting the folly of Super Bowl commercials.
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