Miller High Life ad that will air today tries to gain some edge by taking a whack at the absurd cost of the Superbowl ad.
What a *great* way to spend a client’s money by coming up with a storyboard that questions the logic of the ad! I get the feeling that it’s not the ad that will get traction, but the several “one-second ad” cuts that apparently got left behind on the editing floor a.k.a. Mahalo, YouTube etc! Watch them here.
Watch all the other commercials here!
Dan Wool
February 2, 2009 at 4:49 pm
It was a great ad – they’d set the joke up with all the other “high life” ads throughout the year. You knew the guy, the brand and the message. It perfectly captured the Miller brand in 1/30th the time/cost, while highlighting the folly of Super Bowl commercials.
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