Quotes for the week ending 7 February, 2009

“If people have ideas about how better to use these tools, please let me know…”

Secretary of State, Hillary Clinton at a town hall meeting with state employees on the need to use new technologies to communicate with people across the world.

“Dear Orlando Hilton: Your coffee is tasty, but $4.50 4 a bottle of water?”

Tweet from IABC’s Leadership Institute event in Florida, an event covered by many IABC tweeps.

“We have many measures in place to reduce the likelihood of your posts being seen as SPAM, but instead look much more natural and real.”

The latest attempt to automate twitter, and let marketers target people with ‘pre-defined messages’ to followers. If it smells like SPAM….

“Reckless”.

Britain’s Tory party, opposing the government’s use of Big Brother-type use of millions of closed circuit cameras and a DNA database for surveillance.

“I engaged in behaviour which was regrettable and demonstrated bad judgment.”

Olympic gold medalist, Michael Phelps, apologizing after a British newspaper published a picture of him smoking marijuana.

“It says it’s sunny in Arizona!”

Child in video for GE about the ‘smart grid’ that has a companion web site with some clever animation about alternative energy.

“From icy Davos to snowy London. No10 admin is gazing at a foot of the stuff outside his apartment window. Thank heavens for remote working!”

Tweet by Number 10, Downing Street, suggesting Gordon may have been telecommuting, too while London froze.

“Obama summoned a conga line of Anderson, Katie, Brian, Chris and Charlie…”

Syndicated columnist Maureen Dowd on President Obama’s use of the media to get past the Tom Daschle faux pas

“bad script, lame sets, and horrific acting.”

Blabbermouth‘s Jeff Goodman on the success of GoDaddy Super Bowl ads that use misogyny and a risqué script to drive viewers to the ‘store.’

Tracking the first 100 days – everyone wants to do it!

The first 100 days is now a yardstick of performance, especially so for the new Obama administration. Of course the media is following it diligently.

Yesterday colleges turned up the heat, to communicate the complexity of what the world is up against with global warming and climate change, and what the president needs to do in his first 100 days.  ASU participated as well in the national teach-in.  (The webcast is here)

Butothers are using social media to record and comment on –even crowd-source– the first 100 days. Here are a few:

ObamaCTO: Tehcnolgy folks keeping tabs on Mr. Obama

WhiteHouse2 – an alternative ‘house’ run by citizens!

First100Days Blog – you’ll never gues who’s blogging the first 100 days! Anderson Cooper? guess again! The GOP? Nah! It’s the State Department.

The risk of blogging will only increase

Journalists-turned-bloggers know the risks involved, because they understand the laws of libel and defamation. But there is a wide range of risks involved when it comes to political blogs –from simply getting beaten up, to being on a black list, to a frivolous lawsuit.

I came across two this week — a week that has seen live blogging from the congressional hearings of Bernie Madoff–  that speaks to this risky business.

Last year, we saw a spate of attacks on bloggers aross the world. Iran, China, and whenever one group finds itself under the scrutiny of bloggers. What’s next? Lawsuits filed against Twitter users? Going after people filing video iReports?

Those who cannot easily threaten and muzzle traditional media suddenly find it much easier to bully someone –usually it is an individual, not a syndicated blog — engaged in social media . The laws will have to adapt fast as the lines between old and new media blur.

When life gives you furlough…

As some of you in Arizona may have heard, last week ASU announced it is implementing a ‘furlough‘ for all staff. It was a proactive step taken while the legislature decided how it wanted to mangle education in Arizona. I could go on with a long rant about this, but there are other venues for that.

Many have asked what’s a furlough. Here is one explanation.

What’s next? There are many ways I could use my 12-day furlough, but considering that there are people out there who don’t even have job openings to apply for, I have an idea.

Job Camp. If anyone cares to join me, I plan to run a job search workshop. It would be based on my interest in the ‘social media resume‘ and include new thinking on areas such as:

  • How to reach hiring managers
  • What recruiters are looking for
  • What are the best ways to connect with them.

It would also cover some basics on:

  • Writing a strong resume / Designing a resume
  • Embedding it with social media elements.
  • Targeting your job search with your resume

Details will follow.

A few communicators I know have volunteered their time. If you like to help out, I’d really like to hear from you. Leave a message here, reach me via LinkedIn, or send me a tweet.

Thanks!

Phoenix media’s warm glow. It must be the sun!

For every three bad news stories you hear about traditional media, there  is one good news story.

Guess what, I have three!

Cenpho TV – CenPho, which stands for Central Phoenix (at Cenpho.tv) is a media site that features video stories about events in downtown Phoenix. Featuring Dave Brookhouser and Jacqui Johnson, they are carving out a media format that has not been tried this way with so much social media elements.  Traditionally cities and entertainment venues go only so far in publishing their fare, with eNewsletters etc.  CenPho uses  Twitter, posts videos to YouTube etc.

Tech News Arizona – an online news portal, TechNewsArizona focuses on another niche that is often covered badly here in a state. Ariziaona likes to think of itself as a technology business haven, so this is an admirable attempt by my friend Ty Young to fill the slot. This slot –science and technology– they believe could be the engine of the our future.

Arizona Guardian. This is a business idea begun by former staffers of the Tribune. It’s at ArizonaGuardian.com. As my friend and co-blogger Len Gutman describes it, it covers politics and the Capitol from all sides — “Right, left and no holds barred.” By the way, it’s also got a great blog!

Miller’s hundred-dollar a second joke could payoff

Miller High Life ad that will air today tries to gain some edge by taking a whack at the absurd cost of the Superbowl ad.

What a *great* way to spend a client’s money by coming up with a storyboard that questions the logic of the ad! I get the feeling that it’s not the ad that will get traction, but the several “one-second ad” cuts that apparently got left behind on the editing floor a.k.a. Mahalo, YouTube etc! Watch them here.

Watch all the other commercials here!

Quotes for the week ending 31 January, 2009

“I’ve got one question: WTF? Where’s the funding?”

Student Tommy Bruce, president of the student-body at the University of Arizona, at the protest this week against state legislators slashing education budgets

“Our model is not for a quick rebound,” he said. “Our model is things go down, and then they reset.”

Steve Ballmer of Microsoft, in The New York Times, about the layoffs at Microsoft

“pop culture and media that’s ripe for parody”

Ralph Podell of Barely Digital, a new tech comedy model that will feature the ‘Obama Girl’

“It kind of smells like Nixon and Watergate.”

Governor Rod Blagojevich, invoking that other scandal of secret taping. The Governor was wire-tapped by the FBI which used it as evidence to bring charges on him.

“He’s all about PR.”

Christine Radongo, Senate Minority Leader of Illinois, commenting on the impeached governor Rod Blagojevich.

“Digging into work. Must turn off Facebook. Too distracting. So why am I now on Twitter? Argh!”

Corrine Heyeck, Tweeting about (what else?) the distraction of social media

Illinois governor Rod Blagojevich: media magnet

MSNBC’s Rachel Maddow: “You  have handled this ordeal with a lot of political skill—so far.”

Yeah right!

Watching Rod Blagojevich self destruct on the public airways made me wonder if the former governor of Illinois was master of  the cottage industry -selling sound bites to the hungry media.

If you switched between channels on Tuesday it was wall-to-wall Blagojevich. From Larry King to NBC’s Nightline, to CNBC. He even managed to say the same things to the hosts, who alternated between inquisitor, cheerleader and mesmerized host.

So here’s my question. Does the media sometimes lose its journalistic compass and get sucked in by the bad guy (the old case of OJ comes to mind, doesn’t it?) or is this an instance of masterly media handling by Blagojevic?

Speaking of the cottage industry, check who else other than the TV hosts is making hay while the ex-governor heads to Crowbar Hotel.

Mortgaging, squeezing, railroading: running out of metaphors to describe education budget cuts

Laurie Roberts’ analysis of Arizona’s education cuts by myopic legislators, for once puts things in perspective. It also adds to the pile of colorful ways to describe what Arizona faces if it goes through with the proposed budget cuts.

Sure, everyone’s trying to do more with less, but more powerful than the metaphors is how a writer can put things in perspective:

“Put another way, the state would be supplying $358 less to educate today’s college student than it did 20 years ago. Adjusted for inflation, the state is kicking in roughly half of what it contributed 20 years ago.”

Of course she also notes that  “the ripest, juiciest and most available budget that can be squeezed” has always been the universities.

Then: Echo Chamber. Now: Think Tank

What’s the value of Twitter? I’m sure you get asked this question a lot. I’ve been barely active for the past six months, and find myself pointing people to resources such as this ebook (by GreekPreneur) and Chris Penn’s great Power Guide to Twitter.

I found the head-scratching by David Pogue (he, a tech columnist @ The New York Times) very enlightening. Even Pogue is figuring it out as he goes, so I don’t feel too bad.

Anyway, all this preamble is to make the point that Twitter to me is proving to be a customizable focus group that never sleeps; one I could configure with a  few clicks, so that it’s pretty well targeted.

twitter_pollI found a quick poll being taken at The Strategy Web, (try it!) and the instant result confirmed what I thought: More people have found it valuable as a think tank, than a reputation enhancer. The number of people it reflects is very small, so this is not exactly representative of the Twitterverse, but it vindicates my time spent.