It’s so easy to assume that ‘algorithms‘ can do no wrong. Did you even use the fancy word prior to ‘Search Engine Optimization’ ?
So Google’s statement that, after the Las Vegas tragedy (and the inaccurate news that ensued via social media) they had to go in and over-ride the algorithm, says volumes.
“Unfortunately, early this morning we were briefly surfacing an inaccurate 4chan website in our Search results for a small number of queries. Within hours, the 4chan story was algorithmically replaced by relevant results. This should not have appeared for any queries, and we’ll continue to make algorithmic improvements to prevent this from happening in the future.”
Here’s what is worth teaching.
- A search result that pops up may not be accurate. In fact it can be deliberately misleading. (The Tom Petty headline, being the latest in ‘inadvertent’ mistakes.)
- Cross-reference your ‘facts’. Read the whole article before drawing a conclusion.
- The headline in a tweet or a trending FB post is an incomplete picture. Or often carries a bias. Former Facebook ‘news curators’ have admitted they were instructed to artificially inject selected stories into the trending news module.
An algorithm is just “a process or set of rules” that are set up in advance for sifting through data, and making calculations with complex variables. Algorithms are not writ in stone. Especially when there is some Artificial Intelligence involved, they are supposed to ‘learn’ from the complexity and adjust. Sometimes they aren’t good learners, and are easily misled, or tricked.
And so are we!