I have had it with Facebook. I’ve also grown weary of what goes on in the name of being ‘social’ on Facebook.
Today I decided to quit the first social media platform I joined in July 2007. I don’t intend to ‘send a message’ to the founder, or to question those who find that it serves a great purpose. It’s just that for me, the great conversations I once envisioned and enjoyed have ceased to be fulfilling. There is too much noise on the platform, and the opportunity cost is not worth it.
I had ceased to share pictures on Facebook, and cannot imagine why we who inhabit so many networks need Facebook to be a de facto album; why every image we run into –whether it’s the decoration on the foam of a latte, or a sunset, or a meme needs to be uploaded, shared, and commented on. All of this is very odd, because back in 2010, in a series of workshops I conducted on how to put social media to use in business and communication, one of the modules was how to use Facebook. Imagine that – we actually went through a moment when this was necessary. The higher purpose of these workshops was to empower people to use emerging social media platforms to benefit society. It was not to turn the channels we created there into our personal daily press releases.
To put it another way, bluntly, Facebook has become a PR and propaganda machine. This is just one of the many Facebook behaviors that have set in, and these are often at odds with real life. I find it amusing how some Facebook users have begun to mimic each other in vocabulary and behavior. (Notice how words such as ‘stoked,’ ‘adorable,’ and ‘Yay!’ most people don’t use in life fills their feeds?)
The other unintended consequence of always having an audience is that many who demonstrate humility in real life have developed an alter ego punctuated by braggadocio and ranting, knowing there’s an audience for this. Speaking of the audience triggering a behavior, consider what happened in New Zealand last week. That someone might use a live feed to carry out a horrific mass murder says something how “we shape our tools and then the tools shape us“. (A quote often attributed to Marshall McLuhan.) Connected to this is the ‘PDA’ problem, something we who make up the older generation of social media users used to find annoying in young people – the Public Display of Affection. Enough said.
I have stopped reading the tweets of my friends, former colleagues, and classmates. I prefer instead to message them directly or call them, should the need arises. For those who are shocked that I am unaware of a trip they have taken or a certificate their cousin’s child has been awarded because it was posted on Facebook, my response is, “You know my number – call me or text me.”
It is almost embarrassing to have to say that I teach communications –ever since I got into communications 21 years ago– and be on Facebook. And so I am deleting my account.
Worth citing: Mark Zuckerberg on what people are expecting of Facebook:
“I understand that many people don’t think Facebook can or would even want to build this kind of privacy-focused platform — because frankly we don’t currently have a strong reputation for building privacy protective services…” More here…