Quotes for the week, ending 21 March, 2009

“The Holy Grail is to know as much as possible but to protect to the greatest extent privacy rights. Google’s halo has slipped for the very reason that it believes in the first part of the equation but not in the second.”

Simon Davies of Privacy International, on Google’s Street View maps of the UK.

“This is like the captain and the crew of the ship, reserving the lifeboats.”

Congressman to AIG chairman Edward Liddy on Nightline.

“My job then becomes one of ‘comforting the disturbed and disturbing the comfortable.”

Social Media Today’s Blogger of the week Dennis Howlett, on the need for PR and Communicators to get buy in from middle management, who have much to gain from social media, but feel most threatened.

“We’re just now emerging from a dark age, and as we ease out of decadent late capitalism and into a more sustainable way of life, transparency, authenticity, balance, egalitarianism and distributed models will become the norm.”

HilaryBromberg, Writing for CMO Strategy in Adverting Age, on the 8 strategies a marketer could do tp stay afloat in an uncertain economy.

“We need human colors to paint the greatest piece of art that has ever been made – the world.”

A line from a video submission by a high school student, José Vinícius Reis Gouveia of Brazil, that won the online contest for video held by the U.S. Department of State, Bureau of Education and Cultural Affairs.

“Forget live blogging everything people say. It’s too much pressure and I guarantee there are way too many pro/experienced bloggers doing it better and more consistently than you in the crowd. Let them.”

Rohit Bhargava, a prolific blogger,with a few tips on how best to manage time and resources at SXSW Conference in Austin Texas this week.

“The role of the curator is to, in a lot of instances, broaden the horizons of the audiences …so that they don’t get stuck in an echo chamber.”

Gina Trapani, founder of LifeHacker, at a session on Curating a Crowd-sourced World, at SXSW Conference in Austin, TX.

“I also suggest to young communicators to showcase their Social Media talents and make sure that is a listed skill on resumes.”

Johna Burke, VP of BurellesLuce, in a Twinterview I conducted this week, responding to a question about the why job seekers in PR and Communications need to be doing

Twitterhawk could kill golden goose

If you like Twitter (and wonder why it was not overrun by spammers) prepare for this killjoy. I was alerted to it by an IABC colleague –through what else? Twitter– of a tool that could kill the golden goose.

This crappy service, Twitterhawk is a way to turn it into a marketing machine. One look at what it promises and I can see the end times.  The company is brash enough to say that “We have many measures in place to reduce the liklihood (sic) of your posts being seen as SPAM, but instead look much more natural and real.”

Meaning: we can help you smile, and be a devil.

I can’t wait to see what the Amway / Quixstar types might do once they take hold of this! (Don’t kid yourself, they a lready use social media –chec this!) I don’t think it is the only robotic service out there, but if Twitter does not officially respond to this, we know where micro-blogging is gonna end up.

Quotes for the week ending 7 February, 2009

“If people have ideas about how better to use these tools, please let me know…”

Secretary of State, Hillary Clinton at a town hall meeting with state employees on the need to use new technologies to communicate with people across the world.

“Dear Orlando Hilton: Your coffee is tasty, but $4.50 4 a bottle of water?”

Tweet from IABC’s Leadership Institute event in Florida, an event covered by many IABC tweeps.

“We have many measures in place to reduce the likelihood of your posts being seen as SPAM, but instead look much more natural and real.”

The latest attempt to automate twitter, and let marketers target people with ‘pre-defined messages’ to followers. If it smells like SPAM….

“Reckless”.

Britain’s Tory party, opposing the government’s use of Big Brother-type use of millions of closed circuit cameras and a DNA database for surveillance.

“I engaged in behaviour which was regrettable and demonstrated bad judgment.”

Olympic gold medalist, Michael Phelps, apologizing after a British newspaper published a picture of him smoking marijuana.

“It says it’s sunny in Arizona!”

Child in video for GE about the ‘smart grid’ that has a companion web site with some clever animation about alternative energy.

“From icy Davos to snowy London. No10 admin is gazing at a foot of the stuff outside his apartment window. Thank heavens for remote working!”

Tweet by Number 10, Downing Street, suggesting Gordon may have been telecommuting, too while London froze.

“Obama summoned a conga line of Anderson, Katie, Brian, Chris and Charlie…”

Syndicated columnist Maureen Dowd on President Obama’s use of the media to get past the Tom Daschle faux pas

“bad script, lame sets, and horrific acting.”

Blabbermouth‘s Jeff Goodman on the success of GoDaddy Super Bowl ads that use misogyny and a risqué script to drive viewers to the ‘store.’

When life gives you furlough…

As some of you in Arizona may have heard, last week ASU announced it is implementing a ‘furlough‘ for all staff. It was a proactive step taken while the legislature decided how it wanted to mangle education in Arizona. I could go on with a long rant about this, but there are other venues for that.

Many have asked what’s a furlough. Here is one explanation.

What’s next? There are many ways I could use my 12-day furlough, but considering that there are people out there who don’t even have job openings to apply for, I have an idea.

Job Camp. If anyone cares to join me, I plan to run a job search workshop. It would be based on my interest in the ‘social media resume‘ and include new thinking on areas such as:

  • How to reach hiring managers
  • What recruiters are looking for
  • What are the best ways to connect with them.

It would also cover some basics on:

  • Writing a strong resume / Designing a resume
  • Embedding it with social media elements.
  • Targeting your job search with your resume

Details will follow.

A few communicators I know have volunteered their time. If you like to help out, I’d really like to hear from you. Leave a message here, reach me via LinkedIn, or send me a tweet.

Thanks!

Great response to spam question

Someone asked this question at Mahalo Answers about web site promotion using the service.

“What’s the best way to promote a web site on Mahalo without indulging in spam?”

Many chimed in about etiquette, plugs, helpfulness etc, but one at the top was all that someone needs to know:

“How about this: Please don’t.”

In case you haven’t noticed, the ‘Answers’ model is catching fire. Mahalo has fired a shot across the bow of Yahoo Answers. And then there’s the mobile version of this that’s like the flame thrower aimed at both – ChaCha.

Basically ChaCha is a way to text a question (to short code 242242) and have a live person research the answer and send you back the answer via return text. How cool is that?

Let’s just hope spammers and marketers don’t try to pollute that model. Don’t think they would? Consider this: The “Answers’ model is a real-time, human version the one that made Search –and Google — a key part of marketing.

Infectious and fun – qualities marketing and storytelling need

I saw this quote about Facebook, where Elliot Schrage describes what made it successful. It’s about community building that’s “contagious, infectious and viral.

I think he inadvertently left out “fun,” which is such a big part in connecting, isn’t it?

Think about the other connections you make offline and online. Some so-called networking meetings Ive been to have been so boring, I wonder why I even agreed to be there. Some applications –like Plaxo– are darn good, but they just don’t have the fun ingredient. Other events, like a simple potluck party turn into major networking events that you promptly tell about five people.

Fun is not just for online networking. Having an infectious and fun element make marketing and telling stories very powerful.

Imagine there’s no…laptop

Not sure if this is an insult to John Lennon or a clever way to imagine about the world where the people have access to information.

You may say I’m a dreamer, but I must not be the only one to notice the bad lip syncing and pixelated image. Which does not exactly flatter the product being advertised –the XO Laptop, which is a wonderful idea by itself.

I think the ‘imagine’ idea, works quite well in this version, minus Lennon.

2008 in Retrospect: The Good, The Bad, and The Absolutely Hilarious!

We said goodbye to some extraordinary people this year.


PR disasters and signs of the times

  • Bill O’Reilley’s studio performance over a teleprompter
  • Scott McClellan‘s unconvincing tell-all book on his White House years.
  • New York Governor, Eliot Spitzer busted in prostitution scandal
  • Alaska Senator Ted Stevens found guilty of ethics violations
  • Illinois governor Rod Blagojevich charged with corruption
  • Sheriff Joe Arpaio of Arizona launches immigration busts.
  • Sarah Palin ‘pranked’ by two Canadian radio DJs, into believing she was speaking to French president, Nicolas Sarkozy.
  • The Big Three car makers, GM, Ford and Chrysler, arrived in DC to ask for a bailout in their corporate jets. They were sent back and returned, driving hybrid vehicles. One even car-pooled. Honest!
  • The Guardian in London, declares Gillette ad featuring (Roger) Federer, (Tiger) Woods and (Thierry) Henry the worst ad in 2008.

Milestones:

  • The 15th birthday of Hypertext – Tim Berners-Lee
  • Barack Obama elected the 44th president of the U.S.
  • The iPhone cuts its price, and adds a new model
  • The New Yorker‘s controversial cover on the Obamas
  • The 2008 Olympics in China
  • Dipnote celebrates one year as a blog
  • Blackberry introduces Storm, the answer to the iPhone
  • ASU’s Walter Cronkite School of Journalism and Mass Comm celebrates 25 years
  • Saturday Night Live‘s YouTube skit on Sarah Palin
  • Arizona governor, Janet Napolitano, picked to be new Sec. of Homeland Security
  • Christian Science Monitorshifts from daily to Weekly
  • bizAZ Magazine folds due to downturn in economy
  • The horrible Mumbai terrorist attacks, which now have a Wikipedia entry

Quotes for the week ending 27 Dec, 2008

“I’d made sure I’d bought plastic handcuffs and a plastic whistle but I hadn’t realised that the costume had a metal ban.”

A clown, David Vaughan who was made to strip down to his underwear when passing through a security checkpoint in the Birmingham airport in the UK.

“So, although it’s true we need a president who can juggle several issues at once, we don’t need a president who falls prey to “continuous partial attention.”

Eric Weiner, author, in a column (memo) asking Barack Obama to kick the Blackberry habit.

“Vatican embraces iTunes prayer book.”

AP story on how the Vatican (which has a ‘Pontifical Council for Social Communications’) is embracing the iBreviary, an iTunes app. Better still the application was created by an Italian priest.

“Only a tiny, tiny number of individuals could even theoretically ‘twitter for a living’ — just as almost no one successfully blogs for a living.”

Sam Lessin, CEO of Dropio, in Advertising Age, in a column about how advertisers could turn Twitter into an ad network.

“being in a car with bad brakes driving toward a cliff in the fog.”

John Holden, the man tipped to be Obasmas’s science adviser, on how the US is currently addressing environmental issues.

“So, why exactly are you planning on the future being just like it is now, but with better uniforms?”

Seth Godin, on why predicting the future is futile, and why readiness is the only sensible strategy

Where’s that 3D Web we were promised?

Whatever happened to all the business infatuation with the 3D Web?  Until a little over a year ago, when Second Life was all the rage, it seemed like we would one day interact with each other as avatars, on a 3D Web and two-dimensional interaction would be history. Young people would check into Habbo Hotel,  and business folks would mouse over to IBM, PR types would exchange virtual business cards on Reuters’ island, car buyers flock to Pontiac island, and those needing a technology fix would fly over to Circuit City.

It’s not entirely over with SL. Accenture is still recruiting  at their virtual career center there. But lately the bloom is off the rose, and instead of spending time over sculpted prims and private islands, people are getting into more pragmatic modes of interactivity. Reuters (!) reports that the Second Life Community Convention (in real life, mind you)  in Florida last September, only drew half the number of attendees that came in 2007.

Flash has grown up to a point that we could give users a simple 3D experience like this without crashing their computers. An interactive game or animation with data input could hop across a number of platforms. Even create realistic simulation and movement like this.

We don’t live in one dimensional worlds, and some form of 3D will be part of our online experience. But I was at a tech meetup yesterday and one of the takeaways from that was, despite all the ra ra about web 3.o being upon us, we all seemed to agree with Aaron Post that those sites that will be valuable will be those that have an offline component.

Offline, as in Real Life. As in the original 3D, interactive experience!

I say this, even though a lot of impressive work we do and showcase here at the Decision Theater is in 3D!