In the swim suit contests for our future president, the conflict of style vs substance is hard to miss.

These debates are, after all political theater, set up by TV networks. Sometimes I wonder if we have the right to even complain that it is such a frivolous affair, and we hardly come away with substance about a candidate.

So this month, in my column, I covered it from the premise that the candidate who really masters the ‘camera angle’ of this theatrical exercise, is the one who could win.

If you watched the incident in Iowa a few months back, when Donald Trump was interrupted by TV journalist Gorge Ramos, from Univision, you’ll know what I mean. The cameras rolled, and as crass and disingenuous as Trump was, he demonstrated camera mastery.

It’s no longer Public Relations 1.0. The groundswell of offline and online conversations is creating new possibilities. It’s possible now to follow real-time commentary in the Twittersphere, On Facebook, Instagram, or via ‘Vine’ while a campaign speech is being delivered. And these short burps of commentary, are fed by what comes to us via the camera soundbite.

 If you want to read more on this it is here.