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Tag Archives: US Elections

Good riddance to election noise pollution!

When the party next door becomes too noisy, people sometimes call the cops. But there was very little we could do about the ‘Party’ noise machines we’ve been enduring for the past year or more.

Finally we can reclaim some peace, as the two-party cacophony comes to an end today. (I know what you’re thinking: Yeah right!)

If it was true that Trump’s Twitter account had been wrestled away from him, it won’t be long when he gets back on the air. But at least the media might have other matters to report on. Here’s what I’m dying not to hear about:

  • The word ‘surrogates‘ and any reference to people who echo the party line.
  • Pundits. Those folks to ‘weigh in’ on every gesture or turn of phrase.
  • The phrase ‘social media lit up with…” as a preamble to a political story with no substance.
  • Sloppy, Madison Avenue-like phrases such as ‘Draining the Swamp’ and slogans such as ‘Feeling the Bern.’

Not that vacuous campaign slogans are anything new. In 1944, Thomas Dewey’s slogan was (get ready for this) “Dewey or Die.” And there was the 1980’s slogan “Let’s Make America Great Again” which was recycled (or was it ‘plagiarized’?) this season.

 

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Playing to the cameras – Politics as usual

In the swim suit contests for our future president, the conflict of style vs substance is hard to miss.

These debates are, after all political theater, set up by TV networks. Sometimes I wonder if we have the right to even complain that it is such a frivolous affair, and we hardly come away with substance about a candidate.

So this month, in my column, I covered it from the premise that the candidate who really masters the ‘camera angle’ of this theatrical exercise, is the one who could win.

If you watched the incident in Iowa a few months back, when Donald Trump was interrupted by TV journalist Gorge Ramos, from Univision, you’ll know what I mean. The cameras rolled, and as crass and disingenuous as Trump was, he demonstrated camera mastery.

It’s no longer Public Relations 1.0. The groundswell of offline and online conversations is creating new possibilities. It’s possible now to follow real-time commentary in the Twittersphere, On Facebook, Instagram, or via ‘Vine’ while a campaign speech is being delivered. And these short burps of commentary, are fed by what comes to us via the camera soundbite.

 If you want to read more on this it is here.

 

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