RSS

Chat Republic Book Review – Newsroom Ink

09 Jul

Here’s a review by someone from a company I interviewed, in the chapter about Socializing the Press Release, to make it more authentic.

New tools such as the social media release and the online newsrooms are rapidly gaining acceptance by companies and traditional media. Storytelling, as done through brand journalism, is replacing the press or news release.

Read more here at Newsroom Ink

What’s your take about something called ‘brand journalism’ and storytelling?

 
Leave a comment

Posted by on July 9, 2013 in Chat Republic

 

Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

 
%d bloggers like this: