Chat Republic Book Review – Newsroom Ink

Here’s a review by someone from a company I interviewed, in the chapter about Socializing the Press Release, to make it more authentic.

New tools such as the social media release and the online newsrooms are rapidly gaining acceptance by companies and traditional media. Storytelling, as done through brand journalism, is replacing the press or news release.

Read more here at Newsroom Ink

What’s your take about something called ‘brand journalism’ and storytelling?