FT Online | Bi-weekly column

I don’t think there’s a single waterer-proof formula for PR.

No matter how much we love the Social media Press Release, (basically an enhanced press release, with some great links and embedded media to create a richer story), it seems like too much work for companies to build these.

Then there is the quest for that secret sauce of Public Relations that might involve a more integrated strategy. Translated: the PR agency works with the ad agency which works with the promotions company. Good luck with that!

So in a bid to stir up things I came up with my own formula for PR. Here it is in a nutshell. C + C + E = Tn.

Got it?

You need a decoder ring for this one, so here it is. Context plus Content plus Engagement equals Trust to the nth degree.

Continue reading…

This was the subject of a newspaper column, in a series I have been writing on, published in FT Online. Until the web site has been updated, this is a link to a PDF.