Who would want to make a commercial to promote a library? Videos of city centers and golf courses have built-in stories that are easy to tap into. But a library? They end up being like this! Or, for heaven’s sake, this –with slogans and beauty shots devoid of a story line!

So this commercial, which borrows heavily from the effects we have come to expect in Old Spice genre, is a lot of fun. OK, maybe they could have not been so liberal about stealing the copy approach ( “look at your man, now back to me, now back at your man…”) but I guess that’s what genius is, sometimes,”standing on the shoulders of giants.”

Shameless rip-off, or brilliant homage to a meme before it burns out?

Not everything this group does is that way, though. Take a look at this video on Roman citizenship, that is another way of spicing up a dry subject, even with with the standard Professor talking head.