Podcast listening is rising sharply though many people still find podcasts hard to fathom. On the one hand podcasts’ ‘long form’ story structure doesn’t fit into some people’s social media consumption habit filled with memes and GIFs. Or, they tend to be dismissed as too mundane, given how many ‘vlogs’ (video blogs) bubble over with rants and risqué material guaranteed to harvest clicks. There is, however, a wide chasm between these two. Plenty of gaps being filled by experimental podcasts. Atlantic magazine has ‘The Experiment’ to do a deep dive into the culture and politics. Slate, in 2016 began what it called a ‘rolling podcast’ style of delivering fresh content around the elections, as did the New York Times’ podcast ‘The Daily.’ While these niches await proper nomenclature many podcasts have mined the gaps that the media were once reluctant to invest in.
My hypothesis is that podcasts are lighting a fire under the media, giving rise to a new journalism. The climate couldn’t more right for it, with people cloistered in make-shift home offices, or tired of the formulaic story arc on the evening news. There’s also the smart-speaker set, who can listen to something different while making coffee, or doing laundry.
The term ‘New Journalism’ isn’t a new label. It was used in the Nineteen sixties and seventies when journalism was invigorated by fiction writing techniques.
What differentiates this kind of journalism is that in a podcast, the journalist-as-host brings in a sense of immediacy not possible in print media. The journalist tiptoes in and out of the story to connect the dots.
In December 2019, the Pulitzer Board announced a new category for audio reporting – basically podcasts. It called this an experimental move in recognition of a “renaissance of audio journalism” that opened up “non-fiction storytelling.” I’ve been listening to The Daily for about a year now, alongside This American Life, On the Media and This Week in Tech. So I was delighted when This American Life, hosted by Ira Glass won the first Pulitzer. This long-running show may have been the spark for many podcasts today.
Even as the pandemic closed many, many doors, podcasting strolled in through the side entrance, let out the stale air of traditional media, and is causing a renaissance in storytelling. Here’s to audio journalism!
Note: A longer version of this post appears in Medium