Donald Trump’s (ab)use of his Twitter account will one day be looked at by historians in about the same way archeologists scrutinize cave paintings.

Back in April, when I was working on my June column for LMD, I had this sense that Trump’s clumsy (but some would say strategic) tweets would be worth focusing on.  Besides the political and international furor swiring about them, there are lessons in them tweets for anyone using social media.

And that was even before he bestowed upon us covfefe.

• • PDF of article

• Itchy fingers, clumsy tweets: PR Lessons from ‘the Apprentice.’  – Link to LMD article