Have you noticed what Uber is doing? And I don’t mean shutting people to destinations.
The company that began as a ‘ride hailing’ company in San Francisco, has become the metaphor of how almost any service-based business could be tweaked to provide a richer service. Tethered to a network, of course.
The first ‘network’ to consider is the people network. We-the-people constitute a powerful connective tissue to other networks. In this instance, it is the road network. Taxis monopolized this human-transit network, but there was space for a different type of taxi, and Uber unlocked the genie.
There are lots of other businesses that could be Uber-ized. It will annoy the status quo (note how Taxi operators make a case for how ‘dangerous’ such ride-sharing/ ride-hailing companies are); But it will eventually create some interesting offshoots.
My column in this month’s LMD Magazine looks at what this business model is all about.