In my book, Chat Republic, I feature a few examples of how ‘street talk’ has been effective, even sans the Internet.
This old, classic tactic from guerilla artist Bansky could take us into a whole new discussion of how to create buzz, often without words.
Here’s the set-up: In 2005, Bansky managed to place a fake “rock painting” in the British Museum. As you could see, it shows a caveman as a different kind of hunter and gatherer. The rock was stuck onto a wall in a ‘Roman Britain’ section.
Just plain ‘art-jacking’ or is Bansky an ingenious, much-ignored communicator? In a world empowering us to ‘speak out of turn’ do tactics like this feel relevant? Or are they too edgy for you?
Before you come to a conclusion, take a look at the modern version of this phenomenon, known as Culture Jacking.
I would love to hear your comments.