What were the top-5 PR nightmares that got you fired up, or made you realize that social media is playing a bigger role in our reputation systems, marketing strategy, and media presence?
There have been just too many mis-steps this year, but here are my top two.
Nestle Palm Oil – a social media faux pas that made the marketing giant change its ways
- BP’s handling (mis-handling, really) of the oil spill. And then there’s the fake Twitter account, BP Global PR, that turned the spotlight on BP
But… why stop at two stories? Here are some other categories that 2010 will be remembered for.
As for the best of, here’s the one campaign we could learn from:
And for the Evergreen PR Issues of 2010, I have two strong contenders:
TSA – the folks who maintain security at airports. Despite its attempt to be transparent about its security scans and pat-downs, the Federal agency has never got it’s PR right.
- Facebook – It’s tinkering with privacy settings, the movie, and the CEO who has been very careful about whom he speaks to.
Most Overblown story of 2010
- More of less unanimously, it’s the focus on Julian Asange, and Wikileaks
Media Foot-In-Mouth Stories
Why was it that this year saw so many ‘name brand’ media people get into trouble? I was personally shocked
- When NPR sacked Juan Williams. No one really knows what’s hidden in the code words it used when NPR stated that William’s comments were “inconsistent with our editorial standards and practices, and undermined his credibility as a news analyst with NPR.”
- When Helen Thomas had to exit, stage left, after she said what she said about Israel.
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