Have you looked out of the window while your flight waited for takeoff and seen a small truck, barely the size of an airplane engine, pushing a huge 767 into position? It looks so ridiculous. But this small vehicle has the capacity to move a massive hunk of metal carrying hundreds of people and thousands of gallons of fuel. Not to mention luggage!
Sometimes it’s a bit like this in our world of communications. Social media humbles us when it demonstrates the power to give a big behemoth a bit of ‘pushback.’ And yes, there’s an airplane involved in this story –the Boeing company.