Ah, that is the question, isn’t it? Especially for many people still wondering if there is any value in jamming conversations into 140 characters of less. I tend to tell people that just as sending post cards, or having non-stop IM chats with six different people throughout the day have different value for different people, so too Twitter.
But — huge BUT here — it’s time to consider Twitter as less of a marketing device, and more as a listening tube.
In the second of a 6-part webinar series I am conducting (check previous one) this one will be appropriately called To Tweet Or Not To Tweet.
Here is my co-presenter, Gary Campbell on the subject.