There is no such thing as a ‘top kill’ procedure (the attempt BP made to put a huge concrete dome on the leak in the Gulf of Mexico) to cap off the gushing anger at BP in the blogosphere.
Each day brings a new wave of voices –comments, creativity, social media channels –to shame the company that has caused the worst environmental disaster here in the US. Like this logo attack.
This one, a blog called Apologize To BP taps into the collective wisdom of anyone who has a twitter account, or some time to add some content to the site.
“Thanks again for inviting me to the yachting excursion this last weekend. I’m so very sorry I ate up all of your delicious shrimp during the preliminary revelry on Friday. The staff did indicate it was the last of the Gulf shrimp…”
Apologize, is acerbic and funny, obviously, but content like this (and there are hundreds of tweets being fed into the web site every minute) create a virtual gusher that intentionally or not contaminates anything that BP tries to do by way of PR.
I know, most PR people tend to say that it’s inappropriate to even use ‘ BP’ and ‘PR’ in the same sentence; the company has made so many PR blunders it’s not even funny.
The site urges readers to submit “videos, photos, quotes, whatever you want, as long as you apologize…”
The feed of tweets into the site is a smart way to keep content flowing through the pages, even while it feeds the tweet-hungry searchers who only see it on the micro-blogging platform. The hashtag #ImSorryBP
There are more. Check these hash tags that are being used to aggregate the comments and conversations:
#BP (of course, usurping the brand initials)
So, despite the news that BP is trying to clean up its online rankings using SEO tactics such as buying keywords, it’s quite apparent that the groundswell is not going to be more powerful.