“We subscribe to the Woody Allen theory of social media — 90 percent of social media is just showing up.”

Scot Monty, Ford, on NPR’s Marketplace

“If you look position descriptions for companies that are hiring in their communications department, their marketing department. They’re all looking for social skills.”

Shel Holtz, in the same interview

“If your brainwave is picked as the ultimate green idea …you could win £100,000 for your favourite organisation to spend on its green initiative.”

Marks & Spencer, launching a campaign called ‘Plan A’ that seeks consumer-generated ideas as it seeks to be the ‘most sustainable retailer’ by 2015.