I cannot attend this one but I just heard from Angela Sinickas about a Ragan webinar she is conducting this afternoon on measuring social media.
The idea of knowing and measuring what effect social media has on the business you are in, drives people nuts –sometimes in a good way.
Yesterday I showed a colleague in the office how I track visitors to our blog, Light Bulb Moments, and she wanted to know “where I got those from.” That it was just the built-in dashboard for WordPress blew her away. And that’s not even getting into Google analytics.
Social Media analytics has got a lot more complex, and necessary. Before diving into any social media tool, first think of what results and measures you would like to have. Start with the end in mind, I guess.