There are divisions of the Federal government you probably never knew existed or paid attention to that are blogging –such as this or this.
So as they get up to speed with new media, it’s interesting to watch how the latest outbreak of salmonella poisoning –and the massive recall of peanut butter — has been enough to get a blog going. It’s barely two weeks old.
Called the PeanutButterRecall blog, the directors of the CDC and the FDA have begun communicating without simply relying on the statutory press release.
The site runs a bit slow, especially the link to the government database that lists hundreds of products from cookies to pet food to store brands, and the map is not exactly interactive, but who cares? Without waiting for the perfect format someone in the bowels of the crisis seems to have given the order for the PB Recall be covered from their perspective, with so many media lenses trained on them. One more thing, they also have a Twitter account.
Sidebar: You can appreciate what these guys are doing when you look at the other Peanut Butter blogs out there. These are mainly run by fans or foodies, but they seem to be carrying on as if nothing has happened to the product.