Inauguration’s pitchman uses media to promote media

Of course, based on what we saw in the campaign,  we expect the Obama administration to use a slew of new media going forward. But I was amused to find that Obama recorded a video for YouTube just to communicate just to kick this off.

This includes:

  • Personally telling us about the short code to which people could send a text message —56333, with the word “open” in the subject line — for those who need transportation updates etc at the inauguration.
  • Talking up the live webcast, and plugging some of the networks

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