YouTube as your briefing room – State Department shows how

03 Nov

Hey, whoever said the government was slow to adopt and risk averse? Take a look at what the State Department is doing, as an extension of what has been going on at DipNote for the past year.

They asked people for video questions and responded to it via video, in a briefing room at YouTube.

Sean McCormack takes your questions!

McCormack makes some excellent points in his post last Friday, saying this Briefing 2.0 strategy was not done for the expected reasons –to bypass the mainstream media:

“insisting on a 20th century world behind the walls of the State Department while the watching a 21st century world develop outside the walls is not a sustainable posture…”

I’ve never, in all my years of travel, considered connecting with diplomats and state department officials except from the other side of a piece of glass two inches thick. Who knows, it might be possible to ‘friend’ them one of these days on a social network.

In many of our organizations, we may think ourselves more user friendly and accessible than a government office, but we have our two-inch thick firewalls. It’s called standard business practice. The officers on the frontlines of our online press rooms do not take questions. They are there to tell us things, not respond.  When they put things down in print, to give us a bit of insight, it comes in the form of a boilerplate, at the bottom of a press release. Certainly not a blog post. Dipnote shames the business world into becoming more accessible.


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