High budget attack ads feign amateur look

09 Oct

Attack ads and negative ads are not the same. However, they grew out of the same gene pool of political campaign strategy, attempting to annoy, cause fear, and basically present a slice of the ‘truth’ in 30 seconds.

Most ads, ‘scheduled’ to run on YouTube, MetaCafe and similar video sites for long tail value, are created fast, with no time for the finer points for which video production housed charge an arm and a leg. In fact, the more amateurish the video is, the more street cred (and YouTube hits) it gets. No wonder some well-funded organizations are tapping into this high-budget, low tech formula.

This ad, (by NFIB) a slam against Tom Allen, is fairly well produced, even if it is in poor taste. Actors play government snoops, there’s the use of an eighties (Mission Impossible?) split-screen technique, the grainy black & white consciously done. It’s not the kind of low-budget ad made by a bunch of amateurs one evening over beers. Someone had a storyboard, paid attention to detail here.

Unfortunately for the NFIB, this ad has been viewed fewer than 150 times on YouTube. Maybe YouTube audiences have higher standards!


Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: