There has been a lot of talk about CEO blogs. Not everyone is cut out for it. That’s why there’s a Fake Steve Jobs blog, while the real Steve concentrates on better things. There was as Fake Jonathan Schwartz blog, but it hasn’t been updated for a while. Pity, as the writer does a good job at it dropping names and taking a few swipes.
The other Steve’s fake blog is more entertaining and revealing. The Steve Ballmer’s fake blog, that is. Consider this post: I’m not Steve Ballmer, not pretending to be me.” How could you resist? The banner (above) ought to win a blog branding award, despite its being a cliche!
So what lesson do you think we could draw from these fake CEO blogs?
- The Chill Out factor: They help the CEO and his/her corporate handlers loosen up in other forms of communication
- The Holy Guacamole! Test: They give a potential CEO blogger a taste of social media and what lies in store
- The Fear Factor. It makes the CEO go “That’s it. I ain’t going there!”
But …they could also help this way:
- Provide valuable feedback because the fake blog is authored by someone who represents a public sentiment. The fake Jeff Skilling blog may be a bit cruel, but it tells you people think about white collar crime.
- Tell you what the country is thinking –especially if you’re a politician like McCain who plans to be the country’s CEO. Yes, there’s a Fake John McCain blog!