Marriott CEO, J.W. Marriott told a shocked audience this morning that he never knew what a blog was when he started, but now finds it a way to listen to others, and communicate better with the thousands of employees and customers around 68 countries.
Marriott spoke at the opening session of the IABC International conference in New York, where he was named the 2008 Excel Award winner. Like a few CEOs today, he stumbled onto blogging thanks to his communications director, but now finds it “a cool way to tell stories.” His advice to other CEOs:
- Make it personal
- Stay away from out and out advertising
- Talk about what you are passionate about
Obviously he was mildly grilled about the value of the blog. Alluding to the ROI of the blog he said it translated ino thousands of dollars in room sales. “I would recommend it to any CEO. It’s worth it,” he said.
Hoipolloireport 
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I have a major issue to talk about, how do I get in touch with Mr. J.W. Marriott
Thanks
Howard Moore
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Howard,
If they are good at what they do –listening — as they say, I am guessing the folks managing the blog for Bill Marriott will find you, now that you’ve left a comment.
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