Social media extends our reach

Having been involved in a pandemic flu exercise here at the Decision Theater, this lede about avatars coming down with a flu, flagged my attention.

But the story in the Canadian Press is more about how social networks and other online tools are being used as an extension of (rather than a replacement of) our communication efforts in social spaces. Where as we once relied on traditional surveys and expensive campaigns, we now have Facebook, virtual worlds and something called ‘proximity marketing.’

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