An offensive video nails it

OK, bad pun. You’ll know when you watch this. But have to admit I have never laughed so hard at an offensive video. Usually, I have to do the ‘what were they thinking’ thing. Many come to mind, but the GoDaddy ads were the icing on the cake.

It’s not just Alanis Morissette who’s brilliant. It’s the guy next to her. He’s so good, to the point of distracting from the real message, I had to watch it again. And pay attention, right to the end.

The video is for Earth Hour. on Sat March 28th. (Last year on Earth Day, some of you may recall how Google went ‘dark.’) Many organizations are getting creative in how they participate. The Coke sign at Picadilly Circus will be switched off. HSBC will be doing so as well. IKEA will let customers shop by candlelight.

Just kidding. But they will turn off their air conditioning.

The pitfalls of ‘oversharing’ even before the Semantic Web arrives

I never heard of the word ‘oversharing’ until I read Sue Khodarami’s article in Communication World (CW, March-April 09) where she talked about the new words that enter the dictionary faster than you can say “Wassup?’

Apparently to overshare is to reveal way too much information about your your self/life in a blog or interview. I may be accused of this as I look back at the number of profiles I have created in many online venues. Not that I am the kind of person who will tell you exactly what my children are doing on a day-to-day basis, or tweet what’s for dinner, but even those vague references embedded in comments and opinion pieces could make me succumb to the very thing I advice people not to do: I tell people not to take their Facebook of Twitter status indicator literally. No one really wants to know what you are doing right now, unless you give it some relevance! Your mother may be an exception, however.

And yet we overshare! Here are a few dilemmas of sharing with a community vs oversharing:

  • Joining an online book network where you post a review of a book and get constant updates of the books being read by people in the network. Oversharing or feeding the semantic Web?
  • Telling an audience about an out-of-town event you plan to attend, posting that idea on a blog. Oversharing and making your home a crime target, or just another harmless tidbit of info?
  • Uploading pictures of a family event to an online photo-sharing site, with detailed captions about a person’s life and location, and letting anyone post a comment beneath the photos . Oversharing or another dimension of social networking?
  • Uploading everything one does to a Facebook album –you probably know what a contentious issue this is right now. Oversharing or Ok because FB is a sort of a gated community?
  • Tweeting about the restaurant you are in, the plane you are about to board, something your boss just said at a meeting… Oversharing or staying connected with your following?

There are dozens of more examples. This is probably not a black-and-white issue. Just this week,  Tim-Berners-Lee –he the father of the Web, mind you — warned us that the so-called semantic web is upon us, and when that becomes a reality, it creates a dangerous capacity for information to be stitched together.

So while we all tend to cheer on social media because of its huge benefits, it’s time to step back occasionally and take a critical look at why we share, with whom we think we may be sharing, and finally, before spitting out another few characters of drivel, ask ourselves if it really contributes to anything.

By the way, I came across a similar question by a listener called Denise of For Immediate Release, (Show #429)who made the distinction between people who use Twitter for sharing useful information, and those who generate what she called ‘brain noise!’

HootSuite’s owlish message

Have you ever got a schedules maintenance message as interesting –meaning not half as geeky or annoying– as this?
I’ve been using HootSuite in the past few weeks and it is one amazing time management tool for Twitter. But on Friday I got this message:
  • Owls are raptors. (‘Raptors’ are birds of prey). So it is fair to assume
  • that an owl would win in a fight against a Triceratops.
  • Owls’ eyes are about the size of a human eyes.
  • Owls are night hunters.
  • Owls are awesome.

At least they are communicating. Very funny, Hoot!

Quotes for the week ending 14 March, 2009

“Stewart’s attack on CNBC is not some cable cockfight. At the heart of this spectacle is a lesson that reporters, anchors, editors, news directors and anyone with a stake in a vital American fourth estate should heed.”

Joe Vince, blogging about the Jon Stewart – Jim Kramer fight, where Stewartwho has a popular Comedy Central show, attacked Cramer of CNBC for failing to warn people about the risky Wall Street conduct.

“lot of people will actually get to see the Internet”

Tim Berners-Lee, the farther of the World Wide Web, talking about how mobile devices will be the main access points for the web in much of the developed world. He however warned of the vulnerability of being able to be snooped on.

“Guava threw together this spot in which a Blackberry literally shoots through Apple.”

A fruity quote by AdRants about a story about a new TV spot by Blackberry taking aim at the iPhone, without mentioning the latter.

“So is advertising really adding value to our brands or not? I am sure agencies fail their clients from time to time … But the difference is that civilians don’t attempt to do the job of a military man. That is why they are set apart and called civilians and military.”

Udara, a blogger at JWT Sri Lanka, commenting on the eternal problem of how anyone with a Mac and a designer may not be in the ideas business.

“So far “McCain” in gothic letters on the back of my neck is winning my unofficial survey.

Meghan McCain, commenting on her latest media tour and writing stint.

“We’re going to attempt to conduct a full interview exclusively on Twitter — complete with the 140-character limit!”

George Stephanopoulos of ABC News announcing his attempt to ‘twinterview’ John McCain on twitter next Tuesday

“Some of the communications I see haven’t changed since the 1960s. Same bad photos, same jargon (we need to leverage our core competencies and strive for World Class synergy), same platitudes … same spin.”

Steve Crescenzo, in an interview with ValleyPRBlog, on why he he speaks out against corpoorate-speak. Crescenzo will hold a full-day seminar for IABC-Phoenix on Thursday 19 March.

“You don’t have to have your fingers in every social media pie. All these channels are grouped under one category but … If a chat forum works best then stick to that.”

Sona Hathi, Assistant Editor, Melcru, on the ROI and reasons for using social media.

“The more we can do to open the process to the public, the greater the public understanding – the more legitimacy the public system will have in the eyes of the public”

A Kansas Judge J. Thomas Marten, who allowed a court reporter to use Twitter slthough jurors are told to avout newspaper, broadcasts and online media.

What we could learn from the Rush Limbaugh spat

If you haven’t been following the heated exchange between the Democratic Party, the Republican leadership and Conservative talk-show host Rush Limbaugh, it’s worth going back and looking at the he-said, he un-said, he didn’t mean to say back and forth.

It’s like an ongoing tutorial (check this, this and this) on why it’s important to pay attention to the medium not just the person you are engaging before foot is inserted in mouth. Here is an example:

Loose Lips: “Rush Limbaugh is an entertainer. Rush Limbaugh’s whole thing is entertainment … “Yes, it is incendiary. Yes, it is ugly.”

Who Said That: Michael Steele, chairman of the Republican National Committee

Oops, I take that back: “Words that I said weren’t what I was thinking. It was one of those things where I thinking I was saying one thing, and it came out differently.”

What??? Steele was attempting to take back his sharp criticism on Limbaugh

You cannot take anything back. Any media relations rookie will tell you that. In fact any SEO rookie will tell you that also. Just Google the words “Rush Limbaugh is an entertainer” or just “Limbaugh Steele” and see. So what can we learn from this –besides never trying to engage nuclear talk-show hosts?

  • Understand that radio is still a powerful medium. The host always, always has the last word. If you don’t believe me, tune in and see how cleverly any show host cuts off a caller with a few simple words:  “I’m coming up on a hard break.” Click!
  • If you have to challenge someone, make sure you have full access to the media platform, or be pretty damn sure you have a stronger one beneath you. I remember Sun CEO/blogger Jonathan Schwartz once said “while a journalist is writing about my blog, I am blogging about his journalism.”
  • Stick to some talking points if you tend to improvise, or your mouth tends to go extremely left field without informing your brain first. Here’s Steele, again.

PS: I have nothing against Steele or Limbaugh –the above may contain “words that I said weren’t what I was thinking…”

Text-Hillary needs to switch to Tweet-Hillary

Having followed and reported on the State Department for years, I was glad to see Hillary dive into interactive mode on her recent trips to Asia and the Middle East.

Particularly on the openness to respond to text messages from anyone. These were her responses that have just been published online.

However I have two problems and a suggestion:

  • The questions may be legitimate, but there’s just no way of knowing who’s sending them, and when. In this transparency era that the administration is rightly talking up, we the people like to see who’s txt-ing.
  • Clinton’s responses are way too long. One ran into 200+ words. No, I am not suggesting 140 characters or nothing. I love long form answers, but it seems out of sync to respond to a 24-word question with a minor speech.  I know, I know, you didn’t text back those replies. By the way, who in their right  minds uses words like “to end the Gaza blockade and allow humanitarian aid to enter (based on UN Security Council Resolution 1860).” in a text message, with proper spelling, to boot?
  • My suggestion to the Secretary: It’s about time you started responding to people via Twitter as well. @ClintonNews account would be fine to start with. Don’t give up accepting SMS, because we all know that’s what most of the world still uses. But also remember, 60 percent of Twitter traffic comes from international users. Convinced?

Charles Barkley’s photo shoot in Tent City, Arizona

If you’re not from Arizona, Tent City will mean nothing to you. To those who are sent here, it’s a the special reception felons get by the toughest sheriff in the country. They get to wear not just prison stripes but pink underwear.

For Charles Barkley, NBA star, who was given jail time for drinking and driving, it was quite a photo-shoot, and turns out, a grand PR coup for the Sheriff. Note Barkley’s prison digs have a swoosh!

He got a separate tent, and a press conference, where the Sheriff Joe Arpaio shook hands with him. But let’s not blame the sheriff . He only fed the media obsession with celebrity, knowing fully well a press conference with a super-star felon would have a nice long tail effect — if not provide some great AP photos.

Watch (and listen to the cameras in) this verison of the conference on TMZ and see what I mean.

Note: Mike Tyson was not so lucky. He wore stripes and did not get a press conference.

Be careful about whom you (don’t) follow!

Lame move on my part!

I admit I don’t follow everyone who follows me on Twitter, because it’s just not possible to pay attention to so much chatter.

But today, I realized I had been following the wrong tweet on my mobile. In a real-world event this could have had major repercussions, especially if that person or group was part of a coordinated team.

The event I am talking about was a terrorist attack on a football stadium. OK, it was a mock  terrorist attack! The event was an emergency planning exercise at Arizona State University.

I was tweeting, taking photos, and recording audio for a podcast while my communication colleagues were tweeting. But ASU has so many people on Twitter now, it’s possible to not follow the right person! I feel more stupid since it was only last week that two others and I presented to a group about the value of Twitter, where I specifically mentioned how easy it was to send an on or off command via your mobile device to follow or turn off someone!

So the lessons learned:

  • Be careful whom you don’t follow – deliberately or accidentally
  • Think of Twitter as two parts listening post, one part micro-blog
  • Keep a short list of those you really need to follow –in a notebook!
  • Regularly check your account settings –esp ‘Device Updates’

Quotes for the week ending 7 March, 2009

“Rush Limbaugh is an entertainer. Rush Limbaugh’s whole thing is entertainment,” Steele said. “Yes, it is incendiary. Yes, it is ugly.”

Republican Party Chairman Michael Steele who took issue with the notion that Rush Limbaugh is the de facto leader of the GOP.

“I would be honored if the Drive-By Media headlined me all day long: “Limbaugh: I Hope Obama Fails.”

Rush Limbaugh’s statement in January that began the controversy.

“An intellectual campfire”

John Byrne, of BusinessWeek, describing how he, a digital immigrant (not a digital native) thinks the ‘story’ in journalism is developed where people gather and converse.

“Because we’re rotting corpses grasping for any glimmer of relevance, John!”

Samantha Bee, reporting about Twitter (and Congress) on the Jon Stewart show.

“the ability to run an open, transparent, participatory and collaborative government.”

Barack Obama’s pick, Vivek Kundra, as as his chief information officer.

“While they wait for better jobs to appear, they’re going to invent online tools that supplant the current ones — tools whose modus vivendi is emotional, not financial … Amid the rubble of foreclosures and layoffs, this may just be a little green shoot that transforms the recovery.”

Josh Bernoff of Forrester Research, at the Groundswell blog, on how volunteerism could change the tide.

Will your next job find you?

I am getting closer to getting together a small team of people to help me launch a series of workshops to help job seekers. I wrote about it a few weeks back.

It’s about how to work on your social media resume, but also about how it has to connect with the other pieces of your brand value. I’ve got some great advice and support, but still need someone who can do a one-hour session on personal branding.

What’s in it for you? If you like mentoring people, you will get some experience for starters. You will also get a chance to help a few people who never thought this could happen to them. If you’re in the Phoenix, Scottsdale, Tempe or Mesa area, send me an email if you need more details.

In a timely post, Rohit Bhargava  today wrote how this is a good time, as any,to not just look out for a new job but to look out for your new role.  Sometimes it’s not what you put into finding that job. It’s what you invest in making sure that that new job finds you.