Farewell To Always-On!

Noise. We hear a lot of it. Sometimes in the form of amplified sound. Other times in a lot of useless chatter.

In the past few weeks, since I gave up my Blackberry and YES, downgraded to a regular phone, I’ve rediscovered what it means to face a day minus the noise that streams into our lives.

But there is another type of noise that’s ramping up as the US election season moves into gear. The noise of politicians trying to get  all ears tuned to their agenda.

This image tells us something about how the hoi polloi could sometimes wrestle control and ask the noise-makers to listen, for a change.

What’s the context here? The lady, supposedly, someone named Virginia Vollmer, used the bullhorn (at a rally in Tennessee)  to ‘talk back’ to the anti-healthcare reform person on the right.

There are many means to change the ‘signal-to-noise’ ratio, which refers to how much of the original signal has been drowned or corrupted by the noise.  Sometimes it means turning out the stuff you don’t need to hear or watch. At other times –and I’m not saying this is for everyone –it might mean getting rid of the amplification devices entirely.

In a great post by Josip Petrusa, he notes that we have all become willing accomplices in this noise-making, in the senseless amplification of the good, the bad and the useless information.

The resulting impact of this has glorified, popularized and hyped events, actions and individuals that were ordinary, everyday and commonplace pre-social media into something beyond wild expectations and possibility. I

…Social media itself has fallen victim and benefactor to the cruelty and kindness of this effect. 

For me, suddenly there’s a lot more time for reading, for conversations across a table or in a parking lot.  After many years of being always-on, it’s refreshing to be able to sometimes-on, and focus on what I really care about, at my own pace.

Deeper, faster reading with FastFlip, Flipboard, Apture and NewsGlide

I like to follow up on the article ‘Surfing in magazines, while swimming in print” (Communication World magazine, Nov-Dec 2009), with some useful developments in how knowledge that exists in the print world, is being pulled into the digital stream.

What’s really neat is how it could resemble the page-turning (or page flipping) experience. Four applications fascinate me:

PageFlip: Back in 2009, Google partnered with New York Times and Businessweek and others to create PageFlip. Check it here.

NewsGlide – The Chrome app at Huffingpost. It’s not exactly a magazine experience, but it’s like a cross between Flipboard (for the iPad) and Pageflip. Check it out here!

Flipboard: This iPad app is definitely worth checking out! I wrote about it here last year.

Apture. Finally a feature to give let web browser do a deeper dive –a ‘fluid dive’ they call it — when you’re reading online.  Publishers could add Apture to web pages to let users go beyond the content.

Top speakers at tomorrow’s Social Media event

Social Media AZ - SMAZ 2011If you had planned to do it and procrastinated, today (Thursday) is the last day for any discount codes for Social Media AZ (SMAZ)–the much awaited annual event.

The event is tomorrow and you may buy your tickets at the door, but it will cost ya! $225!

The keynote will be by Jay Baer (of Convince & Convert), and Amber Naslund (of Radian6). They will talk about their new book, The Now Revolution. All attendees will receive a free copy of the book! More background here when we interviewed Jay on our radio show two weeks ago.

Several speakers from other states will be presenting as well. They include:

  • Kamran Qamar the president of mobile development company.
  • Patrick Seaman (Mr. Broadcast.com himself!)
  • Christian Briggs (chairman of BMC capital)

Check out the line up of speakers, here.

In case you’ve been to a SMAZ event before, do note that there will be new topics this year covering mobile, location, search, and e-commerce.

Register today!

Activists know this: Posters are magnets for media coverage

Capturing a sound byte used to be a great way to thread a breaking story. News organisations such as NPR, or BBC for instance use the formula well. Some use it to balance a story, others, to tilt one in favor of a point of view it wishes to hold up.

Audio is also a great way to capture the ambiance of a particular environment. A machine grinding away on factory floor, a call to prayer from a far away minaret, children on a playground…

So why is it that the poster is suddenly making a comeback? It’s one dimensional, after all!

I think of it as a powerful tool not only because of what it says but how it is displayed. In other words, there is more contextual detail that surrounds a poster that adds to the story, even though it is a frozen moment. Two things come into play that make a poster powerful:

  • The image is at once analog (when printed) and digital (when photographed and preserved in a digital stream).
  • The message feeds a story because it tends to be connected to a human who holds it up, or a group of people in which it seems to be rooted

There is a third element – mystery. The unknown or un-clarified details take on greater significance, goading our curiosity, and our need to fill in the gaps of the larger story.

The protests in the past few weeks in Egypt  demonstrate this. From the simple pen sketches, to the large-font messages to the administration:

 

No face here, but the reference to another country adds a new dimension to political intrigue in the region.

Adding more context, a paper poster is just another element to counterpoint the heavy machinery around it!

‘Now Revolution’ book tour begins soon!

Why do I feel like the word Revolution is all over the place? Maybe it’s that ‘ear worm’ of the Beatles signature tune from my radio show that’s in my head.

Jason Baer and Amber Naslund’s upcoming book, The Now Revolution, has the word in its title, though it’s the word NOW that jumps out. As they lay it out, they say that this book isn’t about how to “do” social media, but about a broader need to rejigger the organization on the ‘now’ factors. The chapters have those broad goals, such as how to ‘engineer a New Bedrock;’ ‘Organize Your Armies;’ ‘Answer the New Telephone;’ ‘Build a Fire Extinguisher’ etc.

You could find a free chapter if you go here.

On February 1, the book will be on shelves across North America.

Jay and Amber have a post-launch speaking tour for The NOW Revolution. If you, or an organization you know of, likes to have either of them to present the “7 shifts” to make business faster, smarter, and more social, they are open to talking.

Here’s the deal. Just commit to buying 200 books (ideally before release) and we’ll work with you on a date between February and June where we can visit your region and do a presentation, book signing, tweetup, game of Twister, etc.

Email them at info@nowrevolutionbook.com.

But wait! There’s More! If you’re into the Quick Response Codes, use your phone and take a picture of this image (right) using the Microsoft Tag software, for bonus content.

It’s a pretty cool way to promote a book using the very principles it talks about.

 

Think local, buy local, says Park&Co

You’ve probably seen how some cities (like this and this) have attempted to rein in local dollars and boost their economies with campaigns for buying local. We have our own push here with Local First Arizona, a non-profit group promoting your support of locally owned businesses throughout the state.

But apart from this move to nurture small businesses such as nurseries, nail parlors and ethnic restaurants, there is a lot of money moving out in terms of … advertising. Park & Co have put together a microsite featuring nine agencies (apart from Park&Co), with a push that urges companies to rethink where they s(p)end their dollars.

“You buy local produce, seek out locally owned stores, and drink local wines. So why go to other markets like L.A. for your advertising? Phoenix agencies offer a wealth of talent, from brand strategy and development to internationally award-winning creative, as well as innovative interactive campaigns and Hollywood-caliber film and video production. And you don’t have to look far.”

Park and CoAs Time magazine once put it, the buy-local trend “enhances the ‘velocity’ of money.” But most people only think of products, not services, says Park Howell, who says that it is time to focus on buying local business services, specifically advertising, creative and communications. “We’re promoting our competition because we’re big believers in a rising tide lifts all boats. There’s plenty of business to go around, so keep it local.”

As recession eases, time to hire Misfits, Troublemakers, Square Pegs

I have been talking to a potential guest (for an upcoming session on my radio show) on HR practices and social media. She’s Patty Van Leer, Chief Interactive Strategist at, NAS Recruiting, a division of McCann Worldgroup, advises companies on how to motivate and engage employees.

Most HR agencies are also asking their clients to plan for a new wave of  talent that only know (and will certainly expect) to have access to a range of engagement tools. Gone will be the days when you walk a person over to a desk and give her a notepad, some pens, and a login for an email address. The picture could be scary or exciting, depending on your perspective.

As the gears of our economy begin to re-engage, and talent acquisition becomes a priority once again, what will we do with these always-on employees?

Park Howell makes an interesting point. He applies the lens of ‘Rudolph Thinking’ to look inward for managing business tough times. Park’s blog post, “The 15 characteristics of Rudolphs and how they can help steer your company thru the fog of the recession” refers to one of our favorite books on the show, The Rudolph Factor. (Its author Cindy Laurin was a guest on our radio  show.)

You see, Rudolphs make great employees despite the fact that –or perhaps because –they are a bit ‘weird.’ They are weird to most people who are just doing their thing, doing what they are supposed to be doing according to their job description.

Rudolph’s are also the ones who defy their job description, stick their snouts out, and are quickly labeled misfits.

It reminds me of the line Apple used (‘Think Different’) when it celebrated the ‘rebels’ and misfits’ who believed in the personal computer back in 1997. The narration went:

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.”

Where do you find these  ‘square pegs’ and Rudolphs?

And when you do, what must you do to motivate them, and unleash their creativity?

Luckily I’m also having Jay Baer as a guest on the same show. He’s dealing with some of these prickly issues in a chapter in his upcoming book, The Now Revolution.

If you like to get some answers to some of these questions (or have some of your own), ping us via Twitter at @your3bl, or email me here: angelo AT hoipolloireport dot com

Is ‘logistics’ campaign by UPS a bit too soft?

I’ve been following the We [Heart] Logistics campaign for UPS since it launched last month.

On the face of it, the tagline seemed a bit too mushy for my liking, considering that logistics in its true sense is a lot more than getting a shipment from point A to point B. (Granted that’s perhaps the brief, to soften the mathematical features of it all!).

Not many people knew that logistics has been the heart of what UPS had been doing for years. There’s a sizable part of a chapter on this in The World Is Flat, where Tom Friedman talks of ‘insourcing’ –how UPS manages hubs for companies such as Toshiba. Computer service hubs, mind you, not shipment distribution hubs. All this is tied to sophisticated logistical feats of its supply chain –that most of us see as just trucks.

So as I began monitoring the news of the interception of package bombs from Yemen on an UPS plane, I realized that UPS is missing a huge opportunity here. Very little related to its ‘logistics’ shows up in the feeds on social media. or Google, Yahoo and Bing which are nourished by social channels.

I wondered what’s taking Ogilvy & Mather Worldwide so long to update the campaign to tell us, for instance how UPS intercepts bad shipments, how the technology and human intelligence works in synchrony. Enough of people dancing in the streets with heart-shaped icons. Tell me UPS, why logistics is more than bar codes, and why our shipments will be safe. Why business is better off because of your vast network of 96,000 vehicles, 268 planes and bicycles.

http://www.youtube.com/watch?v=s79MWIcITuc

Social media driving you to distraction?

The jury is still out whether social media is making us more distracted or not. I’ve met many people who claim that the best way to ‘work’ (and it’s within quotes for a reason) is to turn off the wi-fi and stop mult-tasking.

Like that’s easy!

But forget external communication for a moment. Could socially interactive apps make us more productive when we collaborate? I could give you five reasons why (and a few good books to read on the subject). But for now, here’s a presentation my colleagues at GreenNurture just posted to SlideShare.

I would use it for any ice-breaker, or at the start of a discussion in an organization!

Is Social Media Distracting Your Employees?