Filtering social media stories into ‘newspaper’

This is an interesting reverse phenomenon.

We’re used to traditional media being massaged into (‘poured into’ might be the more appropriate term) digital formats to create new distribution feeds.

So I was intrigued by the way a Swiss-based startup, Small Rivers, lets me pull in digital feeds from Twitter and Facebook, and create the look and feel of a newspaper.

Here is a look at my newspaper for today, 28 January, 2011.

Now I grant, this smacks of a vanity press affair, but if we think slightly outside of the ‘Daily Me’ the ease of generating an aggregation of  content might be give us  different approach to corporate newsletters. I subscribe to a lot of newsletters, or pull them in via an RSS reader. These custom news sheets, could be open up a new level of variable data print options, too.

Many years ago I managed a Print On Demand for a Marcom portal. It seemed liked the coolest thing at that time, but seriously lacked the kind of customization I was always asking for. That was because it lived inside a print company –tied to an Indigo machine— and not a digital content aggregator. Today, an organization with a team of writers who create content in a handful of social media channels could collaborate on a newspaper, and not even think of themselves as being in the news business. They could be marketers, researchers, videographers and bloggers whose output is turned into a news channel once a week.

No Indigo required!

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