Are airport posters just wallpaper?

I always wonder what kind of response a poster at an airport gets.
I saw this one at Salt Lake City yesterday, and it caught my eye because it was an attempt to humanize global warming.

But what is one supposed to do with this message? Rush over to a computer and login to the web site? The URL defaults to the WWF web site, and the landing page has nothing to do with the message –“ignore global warming and…”

And yet organizations continue to spend on this kind of wallpaper.

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