Quotes for the week, ending 25 July, 2009

“Combine the ‘show don’t tell’ and ‘report with your senses’ rules to gather details that will paint pictures for your readers.”

Rosland Gammon at BusinessJournalism.org, on reporting details to paint a picture

“When it comes to influencing brand perception and purchase decisions… social networking… has a long way to go.”

Stephanie Molnar, CEO of WorkPlace Media, commenting on a study of social network usage in the workplace.

“When most people say, “prioritize,” I think they really mean to say, force-rank.”

43 Folders, on Mud Rooms, Red Letters and Real Priorities

“They have no friends left.”

US Secretary of State, Hillary Clinton, commenting on North Korea, during her visit to Asia

“Twitter Generates $48 Million of Media Coverage in a Month”

Abbey Klaassen, in Ad Age, in a story that details how Twitter received almost 2.73 billion impressions in the past month. TV contributed to 57% of the PR value; newspapers 37%; magazines 5%.

“Employers hire winners, someone with demonstrated success in previous positions, and someone that inspires confidence from the get-go. Wallowing in self-pity isn’t remotely attractive. Neither is desperation.”

David Mann, former dir. of corporate communications, about maintaining a positive attitude during a job search

“Twitter is not a huge page-view driver, but it does bring in new people.”

Robert Quigley, in Media Bullseye on lessons learned from using Twitter

“He had this bizarre idea that he would ad-lib the newscast without a script … it lasted two days.”

Sanford Socolow, on Walter Cronkite, at the legendary anchor’s funeral.

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