This sounds like a funny story, but it looks like the activisis in India are mad as hell and have taken to Facebook to air their grievances.

The Pink Chaddi Campaign is their way of tellling local government officials that they cannot be told to curb their romantic behavior. In the lead up to February 13th, the group  began asking women to find pink ‘chaddis’ and send them to Sri Ram Sena. The Facebook site grew quickly and as of Saturday had over 43,00o members.

On their blog, they noted:

From Kabul to Chennai to Guwahati to Singapore to LA women have signed up. It does not matter if you are actually not a pub-goer or not even much of a drinker. Let us raise a toast (it can be juice) to Indian women. Take a photo or video.

You’ve probably guessed what ‘chaddis’ are:  You’re right!

Shri Ram Sena is a fundamentalist Hindu organization (note: They were hugely pro-Obama!) in a city in Karnataka state, that threatened to attack women who celebrated Valentine’s Day.

On Saturday there were some reported arrests of those who did threaten couples.

Activism in India using social media is not new. Groups have lobbied local governments with massive text messaging campaigns, and for other forms of protest and solidarity. Last year there was a temporary ban on the use of SMS in Jammu and Kashmir.