I have to admit I have been avoiding entering for an IABC Gold Quill for some time now. I have my standard response: “I am not an awards-type person.” But having listened to a webinar this morning by Towers Perrin, with folks like Jennifer Wah on the panel, makes me want to give it a shot.
Three things resonated with me. Maybe it will inspire one of you too.
- Jennifer boiled it down to this: “Think about telling your story.”
- What grabs a judge’s attention is your audience description –if you show that you *know* your audience, then you have a better way of framing your solutions to fits the objective.
- There is an entry this year for Social Media work.
#2 sounds pretty basic, esp for most of us who wear a marketing hat, and preach to others about knowing thy audience. But I guess that’s often overlooked –the shoemaker’s children effect –when you’re working on your own project.
Interested? Here’s a good place to start. Entries close 9 Feb.
That’s like 16 working days from today! Get sprinting!