The Google t(r)ail you leave behind

It’s not just the attack ads that affect your reputation. It’s also the sum of the comments and hyperlinks Google’s elephant memory leaves there for posterity.

Motrin Moms – the backlash

ABC network’s slant –why 12,300 comments matter

Rush Limbaugh‘s attack on Michael J. Fox – bad Google junce from 2006

These are brand-names, but you and I could also take steps –pre-emptive ones– to avoid the whiplash of the long tail.

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