Lots of Groundswell talk surfacing again, especially since the community/grass roots/Net Roots strategy of the Obama campaign has shown to have paid off handsomely.
As Jeremiah Owyang shows us, the social networking prowess of the Obama campaign dwarfs anything done by the McCain group. Just the MySpace and FaceBook (im)balance is stunning 4:1!
Ignore the groundswell at your own peril, I guess.
The moral of the story: Never make fun of a community organizer.