Would you let an intern run an event?

27 Oct

For all the talk of the bottom-up communications and letting go of the command-and-control buttons, not many organizations would want to let a newbie run the show. It’s too risky, they’ll tell you.

I could afford to talk. We let students take controls –literally — at the Decision Theater. Student workers and interns aren’t here to handle the low-end stuff. They take control of the visualizations in the control booth, they also do presentations, and even work on back-end, in coding and creative.

So this post by an intern, on the Southwest Airlines blog, Nuts About Southwest, illustrated it better I’ve ever seen. Ray Buffington is a PR intern.  He created a PR event without a manager second guessing him, even though she “was available to tap into.”

Would you let an intern loose on your PR? or is your PR department such a fiefdom that no one without a communication degree is allowed near? Let alone let an intern take charge of the message.

I have been tracking Nuts for a while now, and they never cease to surprise. Great work!

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Posted by on October 27, 2008 in Social Media



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