For all the talk of the bottom-up communications and letting go of the command-and-control buttons, not many organizations would want to let a newbie run the show. It’s too risky, they’ll tell you.
I could afford to talk. We let students take controls –literally — at the Decision Theater. Student workers and interns aren’t here to handle the low-end stuff. They take control of the visualizations in the control booth, they also do presentations, and even work on back-end, in coding and creative.
So this post by an intern, on the Southwest Airlines blog, Nuts About Southwest, illustrated it better I’ve ever seen. Ray Buffington is a PR intern. He created a PR event without a manager second guessing him, even though she “was available to tap into.”
Would you let an intern loose on your PR? or is your PR department such a fiefdom that no one without a communication degree is allowed near? Let alone let an intern take charge of the message.
I have been tracking Nuts for a while now, and they never cease to surprise. Great work!