I find the whole concept of OverlayTV game-changing, not just for the television industry that packages and pipes content, but to anyone looking far out enough to see where interactive media is headed.
What’s OverlayTV? It’s basically a media player that embeds video, on top of which you can add layers of product, text, a URL, coupon or graphics. Even another piece of video that works like picture-in-picture.
Sure OverlayTV is a tool, but in a malleable way that allows the end user to think of it, as the name suggests, as a layer not a piece of technology. Though initially intended for ecommerce folks, musicians, agencies and publishers, people could use it to create interesting interactive spaces.