At the Sustainability Summit today, outside of the lofty discussions around  tipping points (are we there yet?), coalitions (enough tossing bombs at each other), and sustainability was the need for leadership.

As I speculated yesterday, there was an open call for those in the media to drive this train. To up the ante in a different way –explaining to consumers what the policy alternatives mean to them. To bring some clarity. Ah! Media leadership. Not exactly out of the ambit of an industry previously accused of ‘agenda setting.’

A telling quote from the session about the message we need to spread:

“Drill, baby drill” should include “change, baby change!”