Sarah Palin Adwords contest results out

10 Sep

Be specific. That’s my marketing takeaway from the highly unusual Adwords contest around John McCain’s highly unusual VP pick.

As in all things related to marketing, generalizations fall on deaf ears. People search for, remember, and follow up on what is very specific to them, not what is important to you.

See Jason Baer’s lessons learned.

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Posted by on September 10, 2008 in Social Media


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