Marketing in the midst of turbulence

There are disruptive winds blowing across Asia too.

In Sri Lanka, Thayalan Bartlett, CEO of JWT writes about how an agency has to adapt its marketing and advertising when facing up to the ripple effects of climate change and the sub-prime mortgage crisis in the U.S.

Turbulent times, he says, are studded with opportunities, and need to be factored into marketing plans.

Encouraging words from an “agency.”

Full disclosure: Being a former employee, I have been asked to contribute to the JWT blog.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.