Who is this guy and why is he giving away free advertising advice?

If you’re a copywriter, you may want to check this out. Trevor Crook, an Australian writer, is giving away a copywriting seminar. It’s called the Copywriting Blueprint Formula.

The catch? Apparently none. He simply believes in the pay-it-forward principle, and expects everyone who listens to the 10-part audio seminar (downloadable MP3files) to share the knowledge. In a world where everything that could be is “monetized,” it surely stands out. Check it out!

Thanks to Lee Hopkins, a fellow IABC member for the tip.