Here are the results of the Social Media Survey I conducted
for ValleyPRBlog, a weekly snapshot survey on key preferences of PR
practitioners, marketers, ad agency folk, communicators, bloggers and a few
geeks.
First take a guess. What do you think people like you soend more time on?
Listening to a podcast, commenting on a blog, or checking an RSS feed? Having had to
explain what an RSS feed was about twice a week, I would have guessed it
was blogs. Wrong!
When online, over the past 10 days:
52% checked their RSS`feeds (14% said they had no time for this)
48% left a comment ion someone’s blog (29% said they had no time for this)
48% linked to, commented on, or forwarded a link to a video
on YouTube
38% posted to own/organization’s blog (14% said they had no time for this)
52% chatted with someone using IM -same as those checking
RSS (14% had no time for this)
20% created a wiki (15% had no time for this)
Only 14% sent a trackback to a blog (67% said it didn’t interest them)
33% listened to a podcast (same number didn’t have time for this)
And the top behavior…
72% watched a video on YouTube (19% said they had no time for this)
Hoipolloireport 
Add me to the 67% who say trackbacks don’t interest them. I’m surprised that number isn’t higher. I refuse to use trackbacks as a blogger, because as a blog reader, I despise them.
Actually, it’s not the trackbacks I hate, it’s the fact that most blog sites (this one included) handle trackbacks poorly.
Trackbacks are not comments, but most blogs treat them as if they’re comments. As if they hold any value whatsoever for the reader. They don’t – they’re pointless (and even redundant if they quote the original post) clutter that serve only to frustrate the reader as they try to read legitimate comments. The correct way to handle trackbacks is to move them to a section below the comments, keeping the useful and useless stuff separated.
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