Live 8 is creating quite a stir. It’s got all the ingredients of a buzz marketing campaign. Known brand name (Geldof) +  medium (music) + good cause (poverty alleviation) + of course, politics.

Mr. Geldof knows how to simplify his message very well. Listen to his comparison between cows and people here on the Reuters site. He then asks the audience to "tilt the world a little on its axis" not for poverty but political justice. He called on people to get to Edinborough by any means possible, giving the police a massive headache. Law enforcment: one more buzz element.

Also check how Live8 is tapping into the cell-phone culture to create a digital side to all this:

LIVE 8 is the first truly interactive and digital global concert. You can support LIVE 8 where ever you are, using your phone.

No only can you sign the LIVE 8 list, you can have you’re own bit of LIVE 8 memorabilia on your phone too.

How does this work? Those with camera phones are asked to take pics and send it to +44 (0)7774 777 444 where it will be on the G8 gallery. There’s much more.

Reuters has a special G8 page on the site, as does the BBC here, and NBC here. With names like U2, Cold Play and Bon Jovi involved, the buzz is at its peak now. The organization, One, represents the American voice.

Bloggers will also play a part, as does Technorati’s special site which will keep tabs on G8 related blogs.