If you haven’t heard of Kevin Roberts or that odd concept called Lovemarks, you’ve not been in advertising long enough!

Roberts, CEO of of Satchi & Saatchi, is a prolific ideas person, pushing the boundaries of advertising and creativity, and saying provocative –but true– things about branding. (Who’s to contest that “brands have run out of juice?”) His book, Lovemarks, is a very unusual book. Good-looking, terrific ideas, but awful in terms of layout. The Lovemarks site, however, is much more valuable. Plenty of community involvement, etc. To make things more interesting, the site awarded a Toyota Prius to the best Lovemark story, in August this year. (There’s another offer, for a KitchenAid mixer, going on.)