Blogs 101 for PR folk

Ragan is holding a Tele-seminar on Blogs for PR people who aren’t sure what the excitement is all about –and how to use a blog.

I know most bloggers will say this is a bit late in the day! But hey, it’s never too late to learn. Something to watch out for when ‘pitching bloggers’ –one topic up for discussion: don’t do it unless you have been around blogspace.

PRSA has also jumped in stating, on its site that pitching bloggers is tricky business. They note that “bloggers are extremely idiosyncratic in choice of subject matter and slant,” but that they must be considered “a new medium.”

Says Joel Johnson, in this article in PR Week about pitching to his gadget blog, Gizmodo, “If you want to get your product noticed, take sixty seconds and write a real email. Don’t be pushy…”

I am interested in hearing from category-specific bloggers if they would entertain being pitched to. Email me and let me know.

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