Relevance, Differentiation. Esteem. Knowledge. We’ve heard these words strung together before by brand strategists. But this time it’s defining something else entirely, at least for Burger King, the once-big brand in burgerland. Russ Klein, its chief marketing officer wants the marketing to run with all four engines firing. But he observed in an interview that ‘customization’ and ‘empowerment’

It’s against this backdrop that we must judge the very odd Subservient chicken ad, and the latest, a nipple-ring expose, that rides on the controversy surrounding Janet’s infamous ‘wardrobe malfunction.’